He ran an electrical company. Good reputation, solid revenue, and a business built entirely around him, which is exactly how the market priced it. His first offer was 480K. Not because the business was failing, but because when a business runs on its owner, buyers discount it hard. The day he leaves, the risk leaves with him.
He didn't take it. He came to us instead. Over three years, we helped him do the work: a leadership layer so the business could run without him, financials clean enough to tell the real story.
Here's what most people miss. He didn't tidy the business up and sell it. He grew it, until it ran without him. The 2.3M was the exit. The 18K a month he still collects is the growth he kept.
Not a broker's number designed to win a listing. A real one, earned by building a business that could run without him.